Kanvar Group

Swizzels Matlow:

About Swizzels Matlow:

Swizzels Matlow is a confectionery manufacturer based in the United Kingdom. It is based in New Mills, Derbyshire, near Stockport. The company had revenues of £47 million in 2010/11. It employs around 500 people. Swizzels Matlow exports 20 per cent of its sweets to more than 20 countries, mostly in Europe. Their highest selling brands are Love Hearts, Parma Violets and Drumstick lollies. Its biggest sales period is Halloween.

Operations began in the early 1920s at a market stall in Hackney, London, with Maurice and Alfred Matlow selling jellied sweets. They built a small factory in east London in 1928 and became known as Matlow Brothers, producing jellies and chews. In 1933 the firm merged with a rival factory owner, David Dee, who specialised in fizzy compressed tablet sweets (although the company officially became Swizzels Matlow Ltd only in 1975).
In 1940, the Blitz forced their business to relocate northwards to a disused wick factory in New Mills, Derbyshire, where it remains. Parma Violets were introduced in 1946. Love Hearts were introduced in 1954. Drumsticks were introduced in 1957. Hydrogenated fats were phased out in 2004. Artificial colourings were discontinued in 2009.